3. Genre Research and Audience Expectations

 

This is my word cloud which shows many different conventions you would expect to see in a pop music video. I will use the different ideas and conventions from this word cloud to help me create my music video.

 

Pop music is a genre of popular music which developed from rock n roll in the 1950s. Pop is a genre which is varied and has many different elements to it and can vary from different styles such as rock, dance, urban, latin and country. Pop music is mainly short to medium length songs, which have a catchy hook to it, hence the reason why the musicis so popluar. The basic format for a pop song woulde be a verse-chorus structure, with a repeated chorus where the title of the song is mostly named after. Throughout its development, pop music has taken influences from most other genres of popular music. Early pop music drew on the typical love ballads for its form, gained its use of vocal harmonies from gospel and soul music, instrumentation from jazz, country, and rock music, orchestration from classical music, tempo from dance music, backing from electronic music, rhythmic elements from hip-hop music, and has recently appropriated spoken passages from rap. Pop music has been dominated by the American and British music industries, whose influence has made pop music famous in international culture, but most countries have their own form of pop music, sometimes producing local versions of wider trends, and lending them local influences.

 

A characteristic often associated with pop music is the idea that the production, recording and technology are more important on the record than live performances are. This is because any kind of new editing or sound techniques that can be used are thought to be essential for use on pop records. This is a complete contrast to rock or indie artists who revel in performing live. In addition to this, pop music is made almost completely on the basis of appealing to the masses rather than for the sheer love of writing and performing songs, which is normally the case for other genres of music.

 

Pop music is associated with feminism, whereas genres such as rock seem very masculine. For example, a male pop star will always come across as quite effeminate, whilst a female rock star is always portrayed to be masculine.
 

Pop music changes all the time, depending on exactly what style of music is getting the most coverage and good reception at the time. Stereotypically, people who enjoy listening to pop music have a very fashionable and up to date image because they are interested in new trends of clothing and styles, just as they are interested in the new trends of music. Pop music fans generally become engaged in anything that is current and up-to-date.

 

 

From this task, I have learnt what audiences expect of a music video from the pop genre. Also I have learnt the background and different ideologies of the genre. This has helped me to understand what I should consider for my music video, and whether or not it will suit my genre.