1. In what ways does your media product use, develop or challenge forms and conventions of real media products ?

Frame 1: The main artist of this music video represents a typical male teenager. You can see that he has been represented this way through the clothes he is wearing and the props he uses. A male teenager today likes to be very fashionable and keep up to date with the current fashion trends, and the artist in the video is being represented this way, as he looks fashionable and is wearing clothes which are currently popular within male fashion. Also, in the video he is texting on an iPhone, which is a very popular smartphone and reflects the current trends. Overall, my artists represents the youth today and the current trends and culture through the costumes and props. This will work well for our target audience as it will attract them easier, because they are familiar with it and is relatable to them.

Frame 2: In this frame, it shows one of the main locations we used for our music video, which is in a house. We used this house, as this is where the couple in the music video, spent some of their times together. It was a good location which fits the generic conventions of a pop video, because in most pop videos, you can see that couples always have a house where they live or spend time together. There are also other locations in the music video, which makes the narrative more interesting for the audience and shows significance for the lyrics, such as the heartbroken male who is sitting by himself on park bench reflecting back on his relationship.

Frame 3: This frame represents the costumes of the actors in my music video. It was important for both the male and female actors to look fashionable, and wear clothes which are popular and in current fashion. We took inspiration from artists such Bruno Mars and Olly Murs, who are famous pop artists and represent fashion well within their music videos. Costumes and fashion is an important convention for pop, so the costumes for the actors was really good and fitted the pop genre.

Frame 4: This frame shows the camerawork and editing. In this frame, you can see a close up of the actors face. This shot is very effective as it shows the emotion of the actor, and the close up signifies he is upset and is thinking back to his relationship through his facial expression. Camera shots and angles are very important and help different meanings of the music video and lyrics, such as this frame where the close up shows the audience the actors emotion.

Frame 5: In this frame we can see the artist lip syncing the lyrics. This represents the artist performing his song. It was important me to perform well as the artist and make myself look like a realistic singer as I lip sync the lyrics. The audience has to know who the main artist is that is singing the song, and the artist is represented through his performance in this song.

Frame 6: This frame is an image of the narrative. The narrative for our music video was very important as it worked really well with our lyrics and fits the conventions for a pop video. This frame shows a happy couple having a laugh together and representing love, which is a convention of a pop video. The narrative later shows how the relationship starts to fall apart.

Frame 7: The genre of the music video is pop, and we can see this in many ways, mostly through the narrative scenes of the couple. Most pop videos, artists represents happiness and love, and show this through the narrative and their performance. The same way, we have shown a happy couple who are in love, and can see this in the narrative.

Frame 8: The characters are introduced straightaway in the music video, and we can see in this frame a long shot of the male protagonist, as this is how he is introduced in the video. It helps show the audience who the protagonist is and also suggest what the narrative could be about, as he is walking alone it reflects loneliness.

Frame 9: In this frame we can see the special effects used for our music video. In this frame is a still of the narrative within the music video. This part of the narrative, is when the relationship is going downhill which leads to the break up, and we used the black and white effect as it reflects sadness and heartbreak. This special effect made the music video look much better as it gave emphasis for the lyrics and the narrative. There are also transitions in the music video, where the scenes fade into another, and is very effective for the video.